《基于互联网+农村的电商发展研究——以农村淘宝为例》

随着信息科技和网络的发展以及移动终端的普及，电商成为一种人们普遍使用的购物模式。在互联网背景下，农村电商也得到了较快的发展，但是农村电商的发展仍然存在一些问题和不足。本文以基于互联网+农村的电商发展研究为重要写作内容以农村淘宝为例，介绍了本文研究背景和研究目的及研究意义，分析了互联网+、电子商务和农村淘宝等概念，介绍了农村淘宝发展当前的情况和价值所在，并分通过农村淘宝的案例分析了“互联网+”背景下农村淘宝电子商务发展存在的问题，主要包括：农村对互联网商业模式认识不充分；物流成本较高，配送效率较低；合伙人能力不足，专业知识欠缺；农村基础设施不完善，电商发展体系不健全，针对这些问题，本文提出互联网+背景下农村电商发展的对策。

关键词：互联网+；农村电商；发展；对策

ABSTRACT

With the development of information technology and network and the popularization of mobile terminals, e-commerce has become a widely used shopping mode. Under the background of Internet, rural e-commerce has also achieved rapid development, but there are still some problems and deficiencies in the development of rural e-commerce. In this paper, based on Internet + rural electricity business development research as the important content in the writing of taobao in the rural areas as an example, this article are introduced the research background and research purpose and research significance, analyzes the Internet +, e-commerce and rural taobao, such as concept, this paper introduces the current situation of the development of rural taobao and value, and points through the case analysis of rural taobao "Internet +" under the background of the existing problems in the development of rural taobao e-commerce, mainly includes: rural inadequate understanding of the Internet business model; High logistics cost and low distribution efficiency; Lack of ability and professional knowledge of partners; The rural infrastructure is not perfect and the e-commerce development system is not sound. In view of these problems, this paper proposes countermeasures for the development of rural e-commerce under the background of Internet .

KEYWORDS: Internet ; Rural e-commerce; Development; Countermeasures

目录

中文摘要1

ABSTRACT1

绪论1

一、相关概念分析2

（一）“互联网+”2

（二）电子商务2

（三）农村淘宝2

二、农村电子商务发展现状与价值2

（一）农村电子商务发展现状2

l.我国农村电商已初步具备基础条件3

2.农村电商消费市场巨大3

3.农产品网上销售初见成效3

（二）“互联网+”农村电商发展的价值4

1.促进农村经济发展4

2.促进新型城镇化建设4

3.改变传统的农村生产生活方式5

三、“互联网+”背景下农村淘宝电子商务发展案例分析5

（一）农村淘宝简介5

（二）农村淘宝电商发展的存在的问题分析6

1.农民对互联网商业模式认识不足6

2.物流成本较高 配送效率较低6

3.合伙人能力不足 专业知识欠缺6

4.农村基础设施不完善 电商发展体系不完善7

四、互联网+背景下农村电商发展对策分析7

（一）政府强化主动服务 加强宣传7

（二）完善菜鸟网络 完善农村物流配送体系7

（三）注重人才培养 完善人才激励机制8

（四）加强基础设施建设 完善市场监管体系8

结论9

参考文献