搜索引擎在网络营销中的应用
[摘 要] 由于互联网的不断发展，企业网络营销已成为一种新型营销手段，在企业经营策略中发挥着越来越重要的作用。利用搜索引擎营销是网络营销方法体系的重要内容之一。本文分析了搜索引擎技术对网络营销的基本思想和操作方法的影响， 并提出了如何使搜索引擎在网络营销中充分发挥的建议。
[关键词] 搜索引擎 网络营销 应用研究
Abstract: With the consciously developing of Internet, enterprise network marketing has become a new means of marketing tools, which has more importance. It’s a main content to marketing with the application of searching engine in network marketing system. The article has analyzed the influence coursed by searching engine to the basic knowledge and operating methods of network marketing. In addition, the article has offered a proposal to how to make the searching engine into a full use in network marketing.
Key words: Searching engine, Network marketing, Application research
目录
一、引言·······································································1
二、网络营销概况·······························································1
（一）网络营销的基本概念 ····················································1
（二）网络营销的职能及方式···················································1
（三）网络营销的市场策略······················································3
三、搜索引擎概况·······························································3
（一）搜索引擎的工作原理·······················································3
（二）搜索引擎的发展回顾·······················································4
（三）搜索引擎的分类···························································5
（四）影响搜索引擎营销效果的因素分析···········································7
（五）搜索引擎营销目前存在的问题···············································7
（六）搜索引擎的发展趋势·······················································7
四、搜索引擎在网络营销中的应用·················································8
（一）搜索引擎对网络营销的重要性··············································8
（二）应用案例分析·····························································8
五、如何使搜索引擎在网络营销中充分发挥作用····································10
（一）搜索引擎在网络营销中的价值··············································10
（二）搜索引擎优化提高在网络营销的作用········································10
（三）使用搜索引擎来挖掘潜在的重要的关键词····································13
（四）加强外部链接建设，快速提升网站知名度·····································14
六、结论······································································18
参考文献·····································································19
致谢·········································································20
