论电子商务企业培养顾客忠诚度研究

电子商务企业培养顾客忠诚度研究

   [【摘要】  

在网络时代，如何培养顾客忠诚度仍然是企业所要关注的重要问题, 但是电子商务企业培养顾客忠诚要比传统企业困难的多，而建立和维持顾客忠诚度则是电子商务企业获得竞争优势的关键因素。本文从多个角度分析电子商务环境下培养顾客忠诚的困难原因，同时围绕着提高顾客满意度与建立良好信誉这两个中心点．提出建设性解决办法。

[【关键词】]  

  电子商务   企业     顾客忠诚度

    [Abstract]   In the Internet age, how to cultivate customer loyalty is still the enterprise will be focusing on the important issue of e-business training, but customer loyalty than the more traditional business difficulties, and to establish and maintain customer loyalty is e-commerce business was a key factor in competitive advantage . This article from the point of view of a number of e-business environment, foster customer loyalty of the reasons for the difficulties, around the same time increase the customer satisfaction with the good reputation of the two focal points. Put forward a constructive solution.

    [ Key word ]  E-commerce  Enterprise  Customer loyalty 

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企业效益中心不在企业内部．企业唯一的效益中心就是客户。

                                                   ------ 杜拉克