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电子商务成功的因素探讨

电子商务成功的因素探讨
上传会员: panmeizi
提交日期: 2013-09-13 08:16:01
文档分类: 电子商务
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摘要

在很多案例中,一个电子商务公司存活下来,不仅仅是基于自身的产品,而且还拥有一个有能力的管理团队、良好的售前服务、组织良好的商业结构、网络基础和一个安全的,设计良好的网站,这些因素包括:  足够的市场研究和分析。电子商务需要有可行的商业计划并遵守供需的基本原理。在电子商务领域的失败往往和其他商业领域的一样,缺乏对商业基本原则的领会。   一支出色的被信息技术策略武装起来的管理团队。一个公司的信息战略需要成为商业流程重组的一个部分。   为客户提供一个方便而且安全的方式进行交易。信用卡是最互联网上普遍的支付手段,大约90%的在线支付均使用信用卡的方式完成。在过去,加密的信用卡号码信息通过独立的第三方支付网关在顾客和商户之间传递,现在大部分小企业和个体企业还是如此。如今大部分规模稍大的公司直接在网站上通过与商业银行或是信用卡公司之间的协议处理信用卡交易。   提供高可靠性和安全性的交易。例如利用并行计算、硬件冗余、失败处理、信息加密和网络防火墙技术来达到这个需求。   



In many cases, an e-commerce company survives, is not only based on their own products, but also has a capable management team, a good pre-sale service, the organization good business structure, network infrastructure and a safe, well designed website, these factors include:
Adequate market research and analysis. Electronic commerce needs to have a viable business plan and follow the basic principles of supply and demand. In the field of electronic commerce failure often and other business areas, lack of commercial basic principle understanding.
A good strategy to be armed with information technology management team. Information on a company's strategic business processes need to be a part of the reorganization.
To provide a convenient and safe way to trade. Internet credit card is the most common means of payment, about 90% of online payments are using credit cards to complete. In the past, the encrypted credit card number information through an independent third party payment gateway in the customer and the merchant and transmission, now the majority of small businesses and individual enterprises or so. Now most of the bigger companies directly on the site and the commercial bank or credit card company between the protocol processing credit card transactions.
Provide high reliability and safety of transaction. Such as the use of parallel computing, hardware redundancy, failure processing, information encryption and firewall technology to meet this demand.





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